Domestic Market
In a dynamic market like Bangladesh, where consumer habits are evolving rapidly, expanding our domestic footprint is a key strategic priority. We aim to leverage our integrated supply chain and commitment to quality to become a household name, making premium, nutritious seafood accessible to every corner of the country.
Our strategy for domestic market expansion is built on several key pillars:
1. Enhanced Distribution and Retail Presence To reach a wider consumer base, we are focused on strengthening our distribution network. This includes:
● Modern Retail: Securing a prominent presence in major supermarkets and
hypermarkets across urban centers. We will work to ensure our products are
well-stocked and prominently displayed in key retail freezer sections.
● Traditional Channels: Expanding our reach into traditional markets and local stores,
equipping them with the necessary cold chain infrastructure to maintain product quality.
● E-commerce Partnerships: Collaborating with leading online grocery platforms and
food delivery services to offer convenient home delivery, catering to the growing number
of online shoppers.
2. Product Diversification and Innovation We will introduce new product lines specifically tailored to the tastes and preferences of the local market. This includes:
● Ready-to-Cook & Ready-to-Eat: Developing a variety of pre-marinated and
easy-to-prepare fish products that cater to the busy lifestyles of working families.
● Traditional Favorites: Offering popular local fish varieties in a convenient frozen format,
making them available year-round with guaranteed freshness.
● Value-Added Products: Exploring new segments like frozen fish snacks and traditional
fish-based delicacies to tap into new consumer trends.
3. Strategic Marketing and Brand Building We will launch targeted marketing campaigns to build a strong brand identity centered on our core values: freshness, quality, and trust. Our marketing efforts will focus on:
● Educational Campaigns: Highlighting the health benefits of our products and the
convenience of frozen fish, while also addressing common consumer misconceptions.
● Digital Presence: Engaging with customers through social media platforms, online
advertising, and food blogs to share recipes, cooking tips, and behind-the-scenes
content that showcases our commitment to quality.
● Promotional Activities: Running in-store promotions, sampling events, and loyalty
programs to encourage trial and build a loyal customer base.
By focusing on these strategic initiatives, we are confident in our ability to not only expand our market share but also establish our brand as the most trusted and preferred choice for quality seafood in Bangladesh. Career heading: At Chhuya Frozen Foods, our culture is built on purpose, teamwork, and growth. We are a proud team dedicated to providing healthy, high-quality food that makes a real difference. We believe in working together, where every team member’s unique perspective drives innovation. When you join us, you’re not just starting a job—you’re stepping into a collaborative environment where you can grow your skills, advance your career, and be part of our exciting journey. Benefits heading : We believe that our success is built on the talent and dedication of our people. We are committed to fostering a supportive and rewarding work environment where you can grow both personally and professionally. In addition to our strong culture, we offer a comprehensive benefits package designed to support your well-being and career journey.
